Saturday, November 17, 2007

Bring it on back

This is part two of the "On This Day In Led Zeppelin History" edition published 10 years to the day after Atlantic Records released a promotional video for "Whole Lotta Love" in conjunction with the new collection BBC Sessions. "Bring it on Back" concentrates on what a difference 10 years makes.

One whole decade later, the landscape has changed tremendously. Jones has released two solo albums in the phase of his career he was beginning a decade ago. The first, Zooma, matches the description he gave above. He is also no stranger to the road now.

Since Jones has patched things up with Plant and Page, there is now a flurry of activity unseen since 1980. The band is only days away from releasing newly remade versions of its landmark film and soundtrack, The Song Remains the Same. The three surviving members will soon revive the name "Led Zeppelin" for a two-hour set at a charity concert in London featuring Jason Bonham on drums.

Simultaneously, Led Zeppelin has become deeply entrenched in all things digital. Many of the scenes that make up the "Whole Lotta Love" video are now available on DVD in nearly their entirety. Chances of attending the band's reunion concert were given exclusively to Internet users. The latest compilation, Mothership, features the first remastering of Led Zeppelin's studio catalog in the 21st century. That library of work is now newly available from all online music retailers, with a special edition of the complete musical collection on sale at iTunes.

In addition to having its own official Web site with video clips, the Zep enterprise also maintains a page on MySpace, an e-mail newsletter, a channel on YouTube, a channel on XM Radio, ringtones downloadable for cell phones, and contests on just about every other Web site. And I've probably missed a thing or three!

It is correct to say that November 2007 has marked the band's red-carpet entrance into the modern digital age. However, one could smartly argue that the band's first baby steps into the era was 10 years ago today.

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